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  • E-nergy

    Type of work: Communication materials & packaging
    Date: July - August 2016
    Market: Luxembourg, France
    Client: Dean & Simmons

    The makers of e-nergy approached us to develop packaging and communication materials for its new electronic cigarette brand. e-nergy has several unique, technologically advanced features, such as a small ceramic part that stops the flavour liquid from coming into contact with the heating element, which prevents unpleasant ‘dry hits’. It also has vape while charging capability. And unlike with other e-cigarettes, there is no need to press a button to activate the battery before taking a puff from the cartridge. Based on these benefits, the objective was to position e-nergy as an innovative product, superior to the many others already on the market.

    Working with the existing logo, we started by developing a key visual that would be the foundation for building the brand image. This was the visual we would adapt to the various communication materials, such as vertical and horizontal posters, large and small formats, displays, and an instruction manual. We also used it on the packaging, with the established colour coding for the different flavours, and implemented it on a wide variety of the brand’s items: boxes for liquid cartridges and bottles, a starter kit box, various types of stickers and more. Additional elements we developed for the packaging included pictograms and new flavours, for which we used the Pantone Colour Matching System to achieve harmony with the existing range of flavours/colours.

    Despite the many legal constraints – the inclusion of mandatory warnings and other texts, and a minimum pictogram size – we succeeded in producing a highly attractive, discreet and elegant design that worked across all the diverse packaging items and collateral. There was no margin of error for the artworks, since everything was to be printed in China and production follow-up would not be possible. With only two months until the official product launch in September, an absolutely efficient collaboration between K, our creative team, prepress, and the client was essential. Not only did we complete the entire project on time, but we also produced impressive final results that took the brand in the targeted direction.

    Despite the many legal constraints – the inclusion of mandatory warnings and other texts, and a minimum pictogram size – we succeeded in producing a highly attractive, discreet and elegant design that worked across all the diverse packaging items and collateral. There was no margin of error for the artworks, since everything was to be printed in China and production follow-up would not be possible. With only two months until the official product launch in September, an absolutely efficient collaboration between K, our creative team, prepress, and the client was essential. Not only did we complete the entire project on time, but we also produced impressive final results that took the brand in the targeted direction.