Type of work: Packaging, mock-ups, pack shots
Date: 2011 - present
Markets: Europe, US
Diamant Boart, part of the Swedish company Husqvarna, is a leading producer and distributor of diamond tools widely used in construction. Although Husqvarna usually works with a local agency, it needed a reliable, flexible partner in Belgium to help with small, urgent requests and tactical projects on an ad hoc basis. Husqvarna’s Belgian representative approached K to produce packaging in small quantities for its sales force to present at local events in Belgium, such as trade fairs.
We conduct feasibility studies and come up with technical solutions for producing packaging that fulfils both aesthetic and structural requirements. We then implement the results into artwork for printable packaging. One important consideration is the weight and type of carton for the pack, which needs to be eco-friendly yet sturdy enough to hold very heavy blades without tearing.