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  • Lesaffre – Recipe Books

    Type of work: Desktop publishing, prepress
    Date: 2015, 2016
    Market: MEA

    In line with its expertise in food taste and pleasure, Lesaffre has been publishing booklets containing yeast-based recipes for several years, which are used as a consumer promotion tool during the Ramadan season. Following the success of these publications, Lesaffre approached us to put together a compilation of the top 100 previously published recipes as a special edition for the brand’s Middle East markets.

    Lesaffre is a multinational and multicultural company with a long-standing history of producing yeasts for baking and other applications. Today, the company continues to pursue manufacturing, research and development in several areas within its global mission of enhancing human, animal and plant health and nutrition.

    The Corporate & Sales Communication team at K came with a proposal for creating two distinct booklets: one covering snacks and savoury recipes and another comprising sweet recipes. The recipes were carefully selected, proofread and tech edited in three languages (English, Arabic and French).

    Inspired by the sights and scents of the home kitchen, we created a sensorial look and feel for the books with a young, dynamic target group in mind. Then we developed a clear layout with a focus on ease of reading and practicality. During the desktop publishing phase, we integrated images selected by the client into the content. Once we were done with the prepress, the volumes were printed in the tens of thousands copies. Lesaffre will distribute these to consumers as prizes for several major promotions throughout 2017, including Ramadan. Expertly executed with high production values, the recipe books reinforce the image of the Lesaffre brand as a knowledgeable and experienced partner, always there to lend a helping hand to the home baker.