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  • LIFEWTR Launch

    Type of work: Print feasibility/colour separation/final artwork
    Date: September 2016
    Client: Graphic Commercialization Team
    Market: USA

    The domestic launch of LIFEWTR in the US was one of our most prestigious – and challenging – projects to date. LIFEWTR is a premium water brand from our long-standing client PepsiCo. This time, they came to us with bold, colourful designs for us to transform into premium, printable graphics of the highest quality for packaging.

    The designs included both matt and shiny surfaces as well as raised areas. To add to the complexity, the target format was a transparent pressure sensitive label on a transparent bottle, which meant that the premium design had to be visible on both the front and the back of the label.

    K delivered flawless colour separation, which allowed the design to be clearly visible on both sides of the transparent labels. The surface finishing requirements were achieved by working closely together with the printer suppliers, who used special varnishes for the matt, shiny and raised textures. The stunning results were true to the design intent and highly appreciated by the brand and design teams, which have entrusted K with future work on the LIFEWTR design series in order to ensure the same level of excellence.

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