• home
  • about
  • work
  • services
  • contact
  • Lipton Green Ice Tea Redesign

    Type of work: Adaptation and production of a new design for five new variants
    Date: October - July 2015
    Market: Europe, Russia

    Following the redesign of Lipton Green Ice tea, K was assigned the packaging adaptation and production for five flavours: original, mint lime, jasmine, lychee, and lemon & citrus. In doing so, we had to keep a close eye on many variables, including the specifications of each printer, the number of colours, and the mandatory colours shared by all the variants for the labels, shrinks and other packaging types. The design featured real fruit images, and the objective in terms of print quality was to achieve the same shelf impact with the same number of colours.

    Our task was to adapt the files and develop the masters for all the designs on all existing formats while maintaining a consistent look and feel across all substrates and flavours. With our colour reduction and colour management expertise, we established colour standards with the printers for cans and labels. Working within a very tight timeframe, we finalised the files and delivered perfect results for all printable artworks, including labels, cans, carton packs, shrinks, adapted for each country and for each printer. This project required our presence at trial print runs, first print run assistance, and client approval at every phase of the process.