Type of work: Adaptation and production of a new design for five new variants
Date: October - July 2015
Market: Europe, Russia
Following the redesign of Lipton Green Ice tea, K was assigned the packaging adaptation and production for five flavours: original, mint lime, jasmine, lychee, and lemon & citrus. In doing so, we had to keep a close eye on many variables, including the specifications of each printer, the number of colours, and the mandatory colours shared by all the variants for the labels, shrinks and other packaging types. The design featured real fruit images, and the objective in terms of print quality was to achieve the same shelf impact with the same number of colours.