Type of work: Physical mock-ups
Date: Since 1986
Markets: Various geographies including France, Switzerland, Germany, Belgium, UK
As a client, P&G was a turning point for the agency back in the 1980s and critical to our learning curve. One of the world’s best known FMCG giants, P&G is constantly in need of high-quality physical packaging samples for advertising, research, sales meetings and internal design presentations. Many of their global home care brands have passed through our doors over the years, emerging as mock-up stars ready to take the stage in TV spots, print ads and other scenarios.
The one thing these assignments have all had in common is that they needed to be turned around as quickly as possible. While working within such short timeframes is always challenging, it keeps us thinking on our feet and perfecting our methods. At this level, we consider outstanding mock-up construction as a meticulous craft.